Ways to Produce Prospect Leads on Demand
If you are new to the internet marketing industry, or have stalled out in your lead generating efforts, getting new prospect leads is important to keep your business prospering.
Newbies to social marketing pitch to everything that moves, and soon find out that they are being avoided by their friends and family, they aren’t able to identify their best prospects yet.
Prospecting Leads Online
Below are the processes you should follow when prospecting leads online or off-line.
The power to close sales is firmly related to the standard of the leads you generate. Pitching to people who are utterly disinterested from the outset is not going to get you anywhere. This will sound apparent, but some who are only starting out in internet marketing will pitch to anything with a heart beat – they seem to lose their common sense.
Identifying your prospect lead comes first. Understand what “target marketing” means. Better still identify who your best target buyer or prospect is, and aim directly at them.
There are many ways of lead prospecting, below are just a couple of concepts.
It is smart to find a method you are ok with, that way making displays will become second nature to you.
Word of mouth: the best and most cheap way to gather prospect leads. Always follow up on any referrals from buyers quickly, and mention your customer’s name.
Referrals from happy clients are impressive because your product is already endorsed by them and when you call a referral, quite likely your new prospect has been told about your new product and is thus “pre-warmed”.
Don’t forget to treat this new prospect well, always follow up leads fast and then get back to the referrer and thank them for the lead. If this turns out well, then there may well be more referrals the best way to do business. Offering incentives to the referrer will be appreciated and this should be in the shape of a gift token or anything else acceptable.
Obviously if the referrer keeps bringing you business you will really need to consider asking them if they might like to join your downline, because in effect they already are!
Prospecting Leads thru Networking
If you’re an affiliate of any clubs or associations these are perfect places to find prospects and if not a member of any topical clubs, you should consider joining some. These are great places to find leads, because folks know you. You will find other folks in related firms if you join a networking group and share leads with them.
For instance if you sell automotive products you could hook up with someone who sells autos, but ensure that this strategy is a two-way street, you should generally provide incentives for those that do offer you leads.
Trade shows are good places to find prospect leads, but pay attention that trade shows can cost lots of time and money and you’ll probably need help.
Trade shows are attended by your audience, so win them over with your personality!
Attraction selling rules in these situations so don’t stand around looking bored or spend the whole time on your laptop PC!
You’ll soon learn to identify potential prospects and gather relevant info from them. Find out their business and be amiable.
Attraction promoting is a potent thing!