LEAD GENERATION PROCESS
Leads are the name of the game for building any sort of business both offline and online so having a good lead generation process is critical to the ultimate success of your business.
You might think a lead is a lead, but you are wrong. Making a cold lead and a very targeted lead ultimately costs the same, but the latter is obviously miles better.
Across the marketing process there must be a method to identify qualified leads and separate them from the others. Your conversion rates will be disheartening otherwise and you may get frustrated and your business will fall apart . Don’t fall into that trap.
Lead generation is going to be something you’ve got to do every day and you’ve got to learn to generate quality leads efficiently. Offline you’ll spend a lot of hours meeting prospects and driving to and from appointments and making calls. If one of your systems of prospecting is gathering paper through forms and fliers, all this information must be interpreted and transcribed into a database. More information in the form of brochures has to be mailed and then there’s the qualifying process that must be gone thru, adding more expense and time. Back office staff in the sales office then has to process the lead thru to ( hopefully ) a successful closing.
Creating leads online is no less complicated and labor-intensive, and if you have operated an online M.L.M business for any length of time you’re probably nodding in agreement. OK you do have an audience of millions when you market online, but that implies that qualifying process is even more crucial and it’s much harder because few folks really know you from a hole in the ground.
There aren’t many businesses that don’t need a preliminary investment to get it going, and obviously the more capital you can invest the faster
for your business can take off and that will mean outsourcing the pointless jobs or things you are not capable of doing yourself. Advertising at some specific point will always pull in more leads, if it’s done right .
If an individual has created an enticing website and he or she is following the tried and tested techniques of success, such as investing in an auto responder, rapidly answering emails, adding articles on a consistent basis, prominently showing an opt-in box, building backlinks and joining social media networks, she should be earning and if not, it’s time to rectify.
Too many folks in web marketing simply give up at about that point and join the bulk of others who have failed. There is however no work! You can finish up standing in a line for a job behind individuals who are much more experienced than you are.
So what to do? Buy leads?
Good luck with that. Even if you can find a reputable company that may give you fresh, qualified leads, you may pay through the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you can’t raise the cost of your product, because then no-one will be interested.
What you want is a reliable lead generation system that works, one that’s simple to learn and one that keeps you in control of the whole process.
Your lead starts with you and ends with you when you close a deal. You want a system that teaches you the very latest techniques of grabbing those centered and qualified leads, and will keep you current on the newest, inventive strategies for getting you through the lead generation process simply, leaving you with more time to build and improve your business.