How Keyword Marketing Can Make All the Difference
As important as keyword marketing is to any online business, it’s a subject that many people don’t really understand. There are all lots of different factors relating to keywords, but only a handful of really essential ones. By keeping a few important considerations in mind, such as we’ll be covering in this article, you can get the maximum leverage from your keywords.
Do Keyword Research Before Writing: Weaving in the right keywords into your copy is an important step of on-page search engine optimization. However, you need to create your keyword list before you start writing your copy because it’s a lot easier to write your content around the keywords, rather than doing it the other way round.
When you have to add your keywords to copy that’s already been written, it can be awkward, whereas the other way it will be much smoother. You’ll find that you can create better content if it’s built around keywords you’ve already selected ahead of time. Using the right keywords isn’t hard if you do everything in the right order. Brand Based Keywords Can be Useful: Many people search for items based on specific brands, and you can take advantage of this when you choose keywords. By optimizing your content with the right brand targeted keyword, you’ll be able to generate high quality traffic that’s not only relevant but also is high converting. What if it’s your competitors brand? There’s nothing wrong with this! You’re not limited in any way when it comes to choosing relevant keywords. Do your own search for any brand name product and you’ll find lots of results for competitors, which will show you how commonly this tactic is employed. You aren’t really breaking any rules here, but only making a smart move. You can benefit from the prevalence of brand names in our culture today, as lots of people doing online searches will use these and not regular words.
Don’t Rely on a Single Keyword: If you direct all of your efforts at ranking for one keyword or phrase, your chances for success are slim. Target more than one keyword phrase on your website, blog and in your promotional articles, videos, etc. There are two main benefits to this approach -people have more ways to find your site/article/video and the search engines will rank your site better when you use more than one keyword phrase. Your objective should be to draw traffic from as many keywords as possible, which is why it’s a good idea to use a variety of them. To conclude, don’t forget that there are scads of nice keywords out there ready for you to seek out, although getting a hold of them requires you to be continually looking for them so that you can filter them out and keep them separate from the awful ones.